Juliana
Kind Food

The premises of C / Emilio Calzadilla 1 has a privileged location in the downtown area of ​​Santa Cruz. This is the former popular Bar La Marina premises. The new place for preparing, tasting and selling vegan food, Juliana, is going to be a new institution on the street, in the neighborhood and in the city.

 

Diana and Javi contact FIVEOHFIVE with great enthusiasm since Juliana is their most important professional project and the beginning of a new journey back in the Canary Islands after a professional journey around the world.

A place that gives a
warm welcome

Juliana
Kind Food

Photographer____Flavio Dorta

To face this challenge, Juliana takes shape with the following key points: It is a place that wants to give a warm welcome to its customers. For this reason, each element is clearly oriented to the entrance door. Symmetry and order are important in distribution. The materials used are natural and in neutral tones. The floor that runs up the wall up to the height of side counters for tasting food is covered in terracotta tile.

Avobe these side counters we place a continuous mirror strip that will give the sensation of expanding the space as well as multiplying the view of the food on the main counter. The main counter is a key element, focused on space, monolithic and all covered in white tile. The walls that generate distinctive areas behind the counter, hiding the washing and preparation area, are colored in distinctive colors within a range of earthy colors. The partitions are trimmed with pure geometric shapes among which arches predominate.

We were after a raw backdrop
where different scenes
would happen

Photographer ____Flavio Dorta

The ceilings are high and that feeling of spaciousness is highlighted by eliminating all false ceilings and exposing parts of the metal studs of the new partitions. We sought a feeling of an unfinished stage or in which many different scenes can happen.

The touch of color and life is provided by the natural plants and the colorful dishes that Diana and Javi offer daily to their customers.

Juliana
Kind Food

Photographer____Flavio Dorta